Due to the fierce competition in the supermarket industry and the operating items of supermarkets, the types of goods are gradually taking a differentiated route. Many supermarkets have launched casual bookstores, fish fun, and innovative ideas that have made many consumers feel refreshed. We believe that the connotation of the supermarket industry is constantly expanding. From the previous practicality, it has gradually entered an interactive transition. This is also the development trend of the retail industry. Supermarket companies hope to meet consumers' shopping needs in this way.

Recently, some supermarkets are doing bookstores in the stores, which has attracted many customers to watch and purchase. A large part of this is male consumers. They accompany people to shop but don't want to go to the supermarket. It is estimated that these customers can just wait for someone while reading. From the current sales perspective, popular books and travel books are more popular with customers.

Some supermarkets make open flower gardening areas in a corner of the store. Sell seeds, soil fertilizers and other products on supermarket shelves, as well as auxiliary tools such as shovel and plastic flower pots. There are also many supermarkets that have begun to make some format adjustments in this area, introducing commercial activities such as gardening, flower shops, book stores, fish fun, etc., making people feel very personal, worthy of attention, and even buying.

This change in supermarkets is caused by the following factors. One is the phenomenon of homogeneity. During the rectification phase of the supermarket, these personalized commercial projects have better reversed the current situation and increased the attraction of the supermarket to the audience. On the other hand, the needs of consumers are constantly changing, and they are becoming more and more aware of the importance of the process of experiencing consumption, and new formats have emerged to meet their emotional needs.